I'm a creative problem solver by nature, and my journey into design began with a fascination for how things work and how they feel. From childhood science exhibitions to late nights teaching myself HTML/CSS to customize my blog, I've always been drawn to both the underlying structure and the human connection.

I've successfully led design teams, notably managing up to 12 designers for the award-winning Irregular Times publication. I also spearheaded projects with business impact, like designing and implementing the first e-commerce platform for Relove.in a strategic move that enhanced user experience and dramatically increased sales by transitioning their sales channel. Working across diverse industries, from brand identity for B2B SaaS to collaborating with over 15 global clients, has honed my skills in strategic thinking, project leadership, and adapting to complex design challenges.  

Through rigorous research, rapid iteration, and a proactive approach to learning new skills and tools, I am always prepared to adapt my process to best meet the challenge and deliver the strongest possible solution.