INTRODUCTION
Transforming Relove’s shop page to simplify decision making and encourage sustainable shopping.
My Role
The co-founders approached me to re-imagine the Relove shop experience to encourage customers to shop sustainably. The task was to upgrade their Instagram story-style shopping experience into a seamless and frictionless one.
Skills
Information Architecture, Competitor Research, Wire-framing, Prototyping, User Interface Design, Responsive Web Design.
Duration
4 Weeks
Team
1 Designer (me)
1 Founder
1 Engineer
AT A GLANCE
Responsive page with filtering, factoids and clear product card hierarchy
THE CHALLENGE
Why are Indian customers skeptical of purchasing second-hand and factory reject items?
In India, the pre-loved fashion market is growing, driven by increased environmental consciousness and the affordability of second-hand items. Despite the financial and environmental benefits retention rates are low due to barriers.
Price Sensitive
Discounts are a motivator. Focusing on this can make items appealing.
Societal Stigma
Second-hand is associated with financial hardship and lack of hygiene.
Size & Condition
Need additional assurance about quality, size and condition of items
DESIGN PROCESS
The process started with a rough sketch by my client and auditing their Instagram story-style shopping experience.
My clients shared their vision for the shop page experience through a rough sketch. Building upon their concept, I worked closely with Relove's founders, designers, and developers to align on business objectives and define the information architecture.
I created low-fidelity wireframes based on the above and met with the co-founders every few days to get their insights from user feedback.
ITERATIONS
Revisions based on feedback from the co-founders
After several rounds of back and forth, we made design decisions that made sense from a usability standpoint while advocating for brand compliance and visual appeal.
THE SOLUTION
Bringing it all together and adapting for mobile
I kept things simple with a clean, minimal design that matched Relove's brand style. I adapted everything to work well on mobile devices. Once complete, I organized and delivered all the design files to the development team so they could build the shop page.
REFLECTION
I learned the importance of collaboration and regular communication with cross-functional teams and the power of having a deep understanding of the target user
Collaborating with founders & developers
Working closely with founders and stakeholders ensured that the final design stayed true to Relove’s brand vision while solving real user problems. Regular communication with the other designers and developers helped me test and validate my designs quickly.
Working within a design system
I discovered that keeping the brand consistent isn't just about using the right logos and colors—it's about capturing the special feeling that makes customers recognize and trust ReLove. This connection between design and brand personality was key to creating an authentic experience.
